Likes and shares are easy to see. They’re also easy to overvalue. For many business owners, this question comes up often: engagement looks strong, but it’s hard to tell if marketing is actually driving results. A post performs well, numbers increase, and yet inquiries, bookings, or sales don’t always follow. That disconnect is where many business owners start to wonder whether their marketing efforts are really working. The answer usually isn’t more content, it’s better meas